If I may, I will provide an example. We are perfectly aware of this transition period I was talking about earlier. On the one hand, we have a generation that is still very loyal and uses traditional platforms to consume media and entertainment content. On the other hand, we have a new generation that is increasingly using digital platforms. To an extent, that generation is completely wireless. It is referred to as the cord-cutting generation. It doesn't consume any media on traditional platforms.
I will give you a little example to show how we are trying to balance all this out and build some sort of a bridge between those two generations or realities that exist in the country.
On Tuesday, we launched a new documentary series on the radio—on the ICI Radio-Canada Première network—about the war of 1914-1918. Those are five episodes we will broadcast starting in mid-May. This is an excellent series narrated by Claude Legault. Traditionally, we would have promoted it for several weeks leading up to its premiere. What we did instead is put it on the web. That way, it is available immediately, all at once, for those who prefer to use a digital platform and who would perhaps never listen to it on the radio otherwise.
That's one of the ways we have tired to build a bridge between the generations, or rather between user types. It's more appropriate to talk about two different types of users rather than generations defined by their age, since that reality applies to people of all ages.