Radio is its own medium, as is television. This is working in the case of Tout le monde en parle because the show is based on conversation. That program is not based on visual content, but on conversation.
What defines the radio is the human voice, the conversation, the exchanges. That's why we decided to broadcast this program over all the others.We felt this was must-see Sunday night programming on Radio-Canada television. On Monday morning, everyone talks about it, everyone discusses what they watched the previous evening. So our strategy was to try to use this to ensure an audience. Despite all the love I have for ICI Radio-Canada Première, the network I manage, I have to admit that, if you are listening to the radio on a Sunday night, you probably have no interest in television, you are on the road or you have no access to a television set. So that was a way to provide the service to those who want to catch this not-to-be-missed programming for francophones in Canada.