It is a little early for that. Part of my mandate is to examine the different options. I think we have to keep an open mind.
Of course, there is no advertising on the television side, and that is not going to change.
Moreover, we produce documentaries. Another network might perhaps be interested in a second or third window of opportunity. These are possibilities.
There are also the social networks and YouTube. Some people have gone the trial and error route. We can learn from that and it gives us an advantage. My objective is to do an in-depth study of what works and what doesn't, not just with respect to potential revenue, but also with respect to the consumer experience.
There are things on some sites that work well. People are used to getting everything free of charge, so it is now more difficult to include advertising. We have to be smart about it. Our objective is not to drive people away, but to encourage them to consult our sites more frequently. It is quite the task. This is what almost all media organizations have to do now. Everyone is looking for the business model that is in sync with the explosion of new technologies.