Thank you for the question.
The government could indeed help us convince people in the community, particularly entrepreneurs, to recruit bilingual staff. We tell employers that when they hire francophones to work in their organization, they bring new skills, and also open the door to new opportunities of which these employers were unaware. There is definitely a francophone community whose members are potential clients.
Proud francophones look to companies that encourage French, provide services in French, and show an interest in them. Providing services in French would help these companies find new customers.