Toronto and the B.C. Lions, the two CFL football teams, both have programs that they're working on, where the football players go and speak to boys in school to talk about violence against women. Also, Calgary has a very successful speaker series called Magnificent Men!, where we have some very prominent men from across Canada who speak about violence against women, but also violence against children.
I think this is a step in the right direction. We're having prominent people talk about these issues and we're bringing it out from the shadows.