Again, the landscape is just kind of changing. I don't think it's necessarily new. I've been there since 1991 and I don't necessarily think it is new. It's just that we are way more aware of it. There is more public awareness of them, so people are a little more comfortable talking about things.
We're trying really hard to work from a harm reduction model. Lise as well was saying that a lot of times people are concerned about a harm reduction model because there are kids in the house, but when they're at home, there are children in the house too. So working from that kind of a model—