I would just say that social media isn't going away—it's just not. I think that my personal way to deal with this is that I frankly very rarely will tweet about something controversial. I tweet about good things and positive things and what's happening. Maybe that's a coward's way out, but that's how I manage my social media. We have lots of good things happening in Banff. I find that I'm generally able to tweet very positively.
Who was it that said they took the picture of the feedback and reposted it? Yes, that's a good idea. It's hard. I refuse to debate anything on social media. Sometimes if able, I will send a private message saying here's my mayor's email address and please email me your comments. I'll deal with it professionally through my office, not on social media.