When we think about engaging men through “Be More than a Bystander ”, we're really targeting leaders. What we're really doing is asking them and challenging them on having policies in place that are going to hold their employees to account and having procedures in place to be able to properly investigate when complaints come forward. Furthermore, we've taken it beyond looking at it just from a gender lens and looking at it as violence against women. We do see the intersections with the discrimination and the racism that also happen for indigenous workers as well as other marginalized workers.
“Be More than a Bystander” is a simple program that is to stand up...but when we speak to leaders, what we really look at is if there a will in that leadership to create a change. If there isn't a will, if we don't see that leadership is ready, or they're just bringing us in because there have been some incidents that have happened and they want to do this as a PR exercise, we do not go in and work with those corporations.