The area of communicating and how this is set up is important, because right across Canada everybody has something to share. We've not captured that. We haven't even touched close to it. For some reason, that's always been inner, but now it's coming out and it's open.
I mentioned trust. In the past, when you brought out a pen and paper and you were going to write something, it was either for the police or a social worker, because it was going to be used against you in court. That's one thing I learned from a young age.