I think there is a missing connection between the wider Canadian public and veterans now. I think one of the key things we can all do, and maybe it's a sector-wide initiative, is to remind the Canadian public of the three-quarters of a million people who have served in Canada's uniform, and of the 101,000 still serving now. I don't think the public know that.
With regard to the serving members—who are obviously, sir, in your constituency particularly important—mobilizing the corporate sector to look at hiring transitioning veterans is one of the best ways to help their long-term financial well-being and mental health. It also will populate business with veterans, who will then be friendly later on.