Mr. Speaker, the approach taken by the Government of Canada was an approach that was first developed by sitting down and talking with the industry, talking with the Canadian Cattlemen's Association, talking with the Canadian Federation of Agriculture and all the provinces. They told us that they want us to get out there to market Canadian beef around the world, to show consumers around the world that in fact Canadian beef is some of the safest beef in the world.
In the House of Commons on February 12th, 2004. See this statement in context.