Mr. Speaker, I am proud to rise today in support of Bill S-228, the child health protection act. I know this legislation will make a difference in the overall health of Canadians, especially our youth. As chair of the all-party diabetes caucus, I know the importance of deterring unhealthy food choices in favour of a healthy, active lifestyle.
I would like to express my thanks to the member for Charleswood—St. James—Assiniboia—Headingley for sponsoring the bill. I would also to recognize the efforts of the hon. Senator Greene Raine for leading the bill and for her tireless work in advancing the national dialogue on restricting the marketing of unhealthy food and beverages to children.
Young children are subject to the influence of advertising in many forms of media. With bright colours and big excitement, advertising can attract young Canadians to food and drink choices that do not contribute to their nutritional needs or that are filled with sugar, which is a leading cause of obesity among our youth today.
The social and economic costs of diet-related chronic diseases in this country are already unsustainable. Chronic diseases impacted by diet cost the Canadian economy at least $27 billion dollars every year, and that cost is growing. We need to break this trend and move the needle in the right direction, starting with our children. This is just one example of unhealthy marketing to young Canadians that would be prevented through the changes suggested in this legislation, and that would be a great thing.
Bill S-228 seeks to restrict the marketing of unhealthy food to children. It seeks to prevent bright and animated imagery from influencing children to choose foods and beverages that do nothing to meet their daily nutrient needs and that fills them with unhealthy sugars, chemicals, fats, and empty carbohydrates. This is an important move at a time when our nation faces a chronic disease crisis brought on by diets that are high in sugar, salt, and saturated fat. The bill would help head off growing obesity rates in Canada and could even help reduce the epidemic of diabetes that is soaring from coast to coast to coast.
As I mentioned previously, my role as chair of the all-party diabetes caucus makes me especially proud to support this bill brought here by my friend and colleague, who brings his extensive medical background to our work on the Standing Committee on Health.
Today Canada ranks among the most overweight OECD countries, based on body mass index. A 2017 obesity update by the OECD showed that in Canada, approximately 27% of the population aged 15 and over is obese. In my riding of Brampton South, we see that obesity is a significant health concern for all residents. In fact, in Peel Region, 51% of adults and 32% of grade 7 to 12 students are overweight or obese.
Many factors contribute to these chronic health concerns, including high levels of sodium consumption. Canadian children consume on average more than 80% of the daily recommended salt intake. This can lead to high blood pressure, which comes with many dangerous consequences. Across the country, 25% of Canadians are living with diagnosed high blood pressure, and this rate has been rising by nearly 3% each year since 2000.
While there are many factors that contribute to obesity, a lack of nutritional balance and an overuse of unhealthy foods is a major contributing factor. Interventions like this one are important to protect young Canadians from the appeals of advertising, which can draw them to make unhealthy choices in their daily food and drinks. Certainly, reducing our obesity rate will have a significant impact on reducing the rate of Canadians living with type 2 diabetes. Reduced blood sugar levels, increased physical activity, and loss of about 5% to 10% of total body weight can make a great difference in overall health and quality of life.
Our government is taking great strides to encourage healthy, active living. Canada's healthy eating strategy is a great example of this, with many elements working together to help Canadians make the healthy choice the easy choice.
Too often, with the pressures of our busy lives, Canadians forgo home cooking in favour of processed foods. Too often, we substitute nutritional value for convenience, and with the power of advertising, this can lead to habit-forming patterns for Canadian youth and young adults. In fact, a recent study found that children are exposed to more than 25 million food and beverage ads on their favourite websites. The World Health Organization has also expressed its concern about the power of advertising targeted at children. In 2010, WHO member states, including Canada, made recommendations calling for comprehensive controls on the marketing of unhealthy food and beverages to children.
We all know how pervasive marketing can be when it comes to making consumer decisions. How many words have entered our common language after first being brand names? How many of us can sing along to the jingles on TV and radio? How many of us can name the big orange tiger on the cereal box?
When healthy eating and active living can make such a great difference in deterring the onset of obesity and chronic disease, a responsible government should do all it can to help Canadians live healthy lives.
This summer, I travelled across Canada to speak with Canadians about healthy eating and heard great support for this bill as it made its way through the other place. Now that it has been raised here, I continue to hear support for this bill and the positive changes it would make to the overall health of Canadian youth. Youth are, after all, the next generation of Canadian adults, and if we can promote improve their health at a younger age, we will see consistent change in the overall health of all Canadians.
It is my hope that in the years to come, the pressures of food and beverage industry marketing will be removed and that children and young Canadians will making healthier choices, contributing to their overall health.
I want thank my colleague for bringing this bill here, and all who have worked to protect young Canadians from targeted marketing of unhealthy foods and drinks. I encourage all of my colleagues on both sides of this House to support this bill and do their part to help us protect the health of Canadian youth. Together, we can make a real difference in the health and well-being of Canadians today and for years to come.