Mr Speaker, it is my pleasure to address the House today from my riding in Toronto on this important piece of legislation. Bill C-10 is a crucial initiative that will bring the radio, television and telecommunications sector into the 21st century.
As we have previously heard in the speeches from many of my colleagues, the last major reform of the Broadcasting Act occurred in 1991. All of us have witnessed an incredible shift in the radio, television and telecommunications sector since that time. Back then the Internet was not even in its infancy: It was the purview exclusively of the U.S. military. I did not even obtain my first email address until about 1994, if memory serves correctly, when I was in my last year at McGill. It is incredible to think that an act drafted around basic radio and television technology, circa 1991, is still regulating the sector today.
Today, as parliamentarians, we are taking an important step forward in modernizing broadcasting regulation in Canada. Nowadays, we know that this sector has remarkably flourished and represents a unique opportunity to access culture. Many platforms have emerged, including Netflix, Disney+, YouTube and Spotify. These provide opportunities to share Canadian culture and content all around the world, also while consuming cultural content here at home that comes from several different countries.
However, online broadcasting services are currently not subjected to the same regulations as traditional broadcasting services. This bill would fix that basic inequality. Canadians greatly benefit from accessing foreign productions, but it is also essential to support our Canadian producers and creators, especially now during a pandemic, when showcasing Canadian content and telling Canadian stories is so critical to the well-being of all of us. This is something that we as a government have always sought to do since coming to power in 2015, by funding our national broadcaster the CBC, and by increasing funding to the Canada Council for the Arts as well as to Telefilm Canada.
However, one issue has remained a stubborn obstacle. How do we support Canadian content in an era when the methods for broadcasting are shifting massively, from radio and TV to online? Bill C-10 would fill this void by providing the CRTC with modern regulatory tools.
Canadians are increasingly using online platforms to access cultural content. For instance, it is estimated that 62% of Canadian households currently use Netflix. This dramatic shift has resulted in an increase of approximately 90% in online video revenues per year for the past two years. Meanwhile, conventional broadcasters have experienced a steady revenue loss of 1.8% per year for the past five years. These alarming statistics clearly demonstrate that the CRTC's regulatory framework needs to be adapted immediately to better support Canadian content producers in order to level the playing field.
Implementing the changes in Bill C-10 would quickly produce clear and concrete impacts. Let me give an example. By creating a new category of broadcasting under the online broadcasting category, Bill C-10 could lead to increasing contributions to Canadian music and stories by as much as $830 million by 2023. This is excellent news for our Canadian cultural sector.
Let me speak about diversity. In addition to levelling the playing field between the traditional broadcasting services and the web giants, by ensuring that web giants contribute to the creation, production and distribution of Canadian stories and music, this bill would also reflect where Canadian society is in 2020. The new regulatory framework outlined in Bill C-10 is focused on building a more inclusive cultural sector as part of the larger goal of building a more inclusive Canada.
Supporting diversity and inclusion is essential, and that it is exactly what Bill C-10 would do. Anglophones, francophones, racialized Canadians and Canadians of diverse ethnicities, socio-economic statuses, abilities, sexual orientations, gender identities and expressions all deserve to be represented in our cultural sector. I cannot stop myself from thinking about all the kids out there, including my own brown-skinned South Asian children, who are watching shows and dreaming of their future. They have to know that their dreams can come true and they can achieve everything that they want. Seeing people who look like them in the shows that they watch is undoubtedly important. I know this as a parent. I know this as a racialized parliamentarian.
We know that representation is a key step to reaching better inclusion of marginalized groups. The logic that applied when we decided to put Viola Desmond on the $10 bill to ensure that all Canadians, including Black Canadians, could see themselves represented in our institutions, also applies here in the cultural sector. The more Canadians who can see themselves reflected in our cultural sector, be they religious or racial minorities or others, the better we are as a nation.
I want to also highlight the importance of improved support for indigenous cultures in our broadcasting sector. During the last Parliament, I was privileged to be asked by the Prime Minister to serve as the parliamentary secretary to the then minister of heritage. In that role at that time, I had the chance to work on co-developing with first nations, Inuit and Métis leaders Canada's first ever Indigenous Languages Act. The work I did on Bill C-91 in the last Parliament deeply shaped my own understanding of the need to protect indigenous cultures and languages in order to empower first nations, Inuit and Métis people on Turtle Island.
By including concrete measures in this bill to better reflect indigenous cultures in Canada, Bill C-10 will contribute to that work of the revitalization of indigenous languages by ensuring that indigenous children have access to cultural content in their languages. Let me emphasize that Bill C-10 would have a real impact on the preservation and revitalization of indigenous languages and cultures, which is fundamental to reconciliation.
I am also pleased to see that the broadcasting system will be adapted to the needs of persons with disabilities. There is a lot of work ahead of us in order to build a more inclusive Canada for people living with disabilities. Ensuring that programming on TV, radio and online is accessible without barriers to persons with disabilities is a step in the right direction.
When I speak about my riding of Parkdale—High Park, I know that promoting arts and culture is a very important issue not only for my riding, but indeed for all Canadians. I want to highlight, for example, that just last week Warren P. Sonoda was elected president of the Director's Guild of Canada. I had the opportunity to work with Warren on important roles when I was the parliamentary secretary to the minister of heritage. I am thrilled to see what he will accomplish while holding that position. I want to credit the work by outgoing former DGC president, Tim Southam.
My riding of Parkdale—High Park is known for many people like Warren and Tim. It is known for great artists, wonderful creators and important film and TV producers. I am speaking for example of Dave Forget, currently on the national executive team for the Director's Guild, having previously worked for 14 years at Telefilm. He has spent most of his life working in the film industry, and I am proud to call him a constituent.
Additionally, professor Chris Romeike in my riding did the cinematography on the recent movie The Inconvenient Indian, which was based on Thomas King's bestseller. It explores the cultural colonization of indigenous peoples in North America and was deemed by the producers of TIFF as the one must-see film at TIFF this year.
I want to congratulate so many people: Paul Barkin, Mary Young Leckie, John Turner, David Makin, Alain Zweig, Jasmin Mozaffari and Ali Kazimi, for all of their important and award-winning work and contributions to the film and TV sectors. Ferne Downey, who was mentioned in the context of the previous speech, is my constituent. She was previously the head of ACTRA and is now the head of the International Federation of Actors.
I could keep going much longer, but I will mention one last person: Jeff Churchill, of Jitterbug Boy, an original footwear company in my riding whose shoes are being made for a variety of shows such as the upcoming Batman film. What is important about that last reference is that when we support the Canadian cultural centre, we are also supporting all of the derivative economic benefits that come from supporting film, TV and our content creators. That is what Bill C-10 will enable us to do by better funding the sector and levelling that playing field. This is a critical piece of legislation.
We know that financial support for Canadian content will decline as the revenues of traditional radio and television broadcasters continue to decrease. Bill C-10 is the first step in aiming to fully modernize the broadcasting system in Canada to ensure that both traditional and online broadcasting contribute to the Canadian broadcasting system. Our Canadian producers deserve to be operating in a fair situation where the rules are equal for everyone. Allowing the CRTC more powers to modernize the regulatory framework is important, by imposing more regulations on online broadcasters, as is simultaneously ensuring the regulatory independence of the CRTC.
In conclusion, as I have outlined, Bill C-10 is about ensuring fair and equitable treatment between traditional and online broadcasters. It is about better representation of Canadian society in our cultural sector. I am incredibly proud of our Canadian cultural sector, and in particular the role it is playing in buoying Canadian spirits and easing Canadian anxieties during the COVID-19 pandemic. I know that with the right tools, our Canadian creators will continue to keep producing terrific Canadian content for years to come. Bill C-10 is one of the tools we need to maintain our support for Canadian creators. The work of passing it should not be a partisan issue, nor should it be delayed. We cannot afford to wait 30 more years before modernizing the act. The time to act is now.