Madam Speaker, I will be sharing my time with my colleague from Egmont.
It is with great pleasure that I rise in the House today to speak to the consumer privacy protection act and explain why this reform is important for enhancing the protection of our personal information.
When we talk about consumers, we are talking about all of us. All Canadians deserve the peace of mind of knowing that their personal information is protected.
As the Privacy Commissioner of Canada has said, the pandemic has accelerated the digitization of our lives, which inevitably increases risks to our privacy and the security of our data. This has raised serious concerns about our personal freedoms, our societal values, the public good, and the compliance and oversight measures required to manage this public health crisis.
Clearly, this crisis has laid bare the need for a certain use of available data, including personal information. In this context, we have seen many different approaches around the world. Different countries have deployed an array of technologies to support their efforts.
In some cases, their approach has focused on collecting location data for contact tracing or population monitoring or even for tracking an individual's movements. In other cases, telecom service providers have given the government location data from their network. On that, let me make it clear that our approach, Canada's approach, does not use those types of technologies.
This federal government will always defend our privacy and our personal data. Many stakeholders and experts have noted the potential impacts on the right to privacy arising from technologies being used elsewhere around the world. We heard those concerns, and that is why our Canadian approach does not involve these types of technologies.
For example, in the case of the COVID Alert app, our government worked with a variety of partners to support public health efforts to limit the spread of the virus, while also making sure we protected Canadians' privacy. The application was designed with this very objective in mind. As we have said before, the app has no way of knowing one's location, name, address, contacts or other information. In fact, following a review of the app, the Office of the Privacy Commissioner fully supported it.
I hope that this dispels any lingering myths about the app, and as we are very much still in the midst of this pandemic with rising community cases throughout the country, I would like to take this moment to encourage everybody to download the COVID Alert app.
Bill C-11, before us today, would create a strong framework for the protection of personal information in the private sector. The new consumer privacy protection act would impose requirements for obtaining individuals' consent to collect and use their data. Consent must be granted prior to data collection, and consent forms must be written in plain language that absolutely everybody can understand.
While this is extremely important, I know from my own experience, the experience of my friends and speaking to my constituents, and surely this is the case for many Canadians across the country, that not everybody reads the disclosure and consent page before clicking “I agree”. That is why we have proposed in this bill to legislate that organizations can only seek consent for data that are strictly necessary for their purposes. They can collect credit card information if they are selling something; they can collect an address if they will be delivering something.
Critically, this bill also would further empower consumers. It would give us the unfettered right to ask what information has been collected about us, how it has been used, whether it has been shared, and whether it has been sold. We, as consumers, would have the right to access the information that an organization might have on us and request its immediate deletion.
Another groundbreaking provision involves AI and algorithmic transparency. We are all familiar with these algorithms which make predictions and recommendations with the aim of influencing and impacting our decisions. Whether our experience is seeing advertising on Facebook or Google, which, very strangely, resembles some searches we recently did, or recommendations of videos on YouTube, for example, Canadians are constantly being fed information and suggested purchases based on algorithms that we know very little about.
Without going on too much of a tangent, I watched a few weeks ago a documentary called The Social Dilemma. I imagine many of us in this House who are interested in the topic of privacy protection and the Internet are familiar with the documentary. Let me say it scared the you-know-what out of me.
This bill would make it mandatory for companies to provide answers and an explanation, upon request, about how any predictions or recommendations targeted toward us were obtained. Legislating that right, providing that opportunity for consumers, is itself a deterrent for companies seeking to make use of algorithms for nefarious purposes. This is a critical step forward.
This bill deals with a very complex issue for individuals and consumers and for businesses. It recognizes individuals' right to privacy as well as the need of organizations to collect, use or disclose personal information in the course of reasonable commercial activities.
Our privacy bill is flexible enough to allow companies to apply the general requirements to practices specific to their sector. However, I want to make it very clear that good intentions on the part of private-sector organizations are not enough.
We know that for the new protections included in the legislation to really be implemented, we need binding and effective mechanisms to protect the rights of Canadian consumers. That is why this bill includes serious penalties for those who try to get around it. We are talking about monetary penalties of up to $10 million, or 3% of global revenues, for large corporations that break the law. For more serious offences, fines up can go up to $25 million, or 5% of global revenues.
These measures would be among the toughest in the G7. Our government takes the privacy of Canadians very seriously, and the web giants must do the same. We have seen major innovations and digital solutions that not only serve the public interest, but also protect the privacy of our citizens.
The legislation would allow companies to innovate in a responsible manner and enable Canadians to have more control over their personal information. It is true that the digital environment presents many challenges, but we must not let that stop us. There are tremendous opportunities. Back home in Montreal, I am seeing the potential of AI and responsible data usage. I am thinking about Mila, Element AI, Hopper, AlayaCare and all the start-ups and small businesses that are opening every day in Mile End and Mile Ex. We must continue to encourage the development of this sector while ensuring that the public has confidence in the regulatory and legal framework governing these companies.
As legislators, we must give Canadians our assurance that their data is safe and their privacy is respected. This assurance is necessary not just to foster creativity and innovation, which are essential ingredients for building a strong economy, but also to give us all peace of mind.