Madam Speaker, thank you for that intervention.
Soon thereafter, our government undertook a trade dialogue to substantively replicate CETA on a bilateral basis as an interim measure in response to Brexit. I am happy to say the agreement before all hon. members today, including the member for Papineau, meets the commitment made by the Prime Minister in 2017.
Brexit posed a unique challenge for partners, such as Canada, that already had trade agreements in place with the European Union. Canada has shown adaptability and resilience in this unique challenge by achieving an agreement that mitigates potential disruptions for businesses due to the U.K.'s decision to leave the EU and CETA.
The agreement before us today ensures that Canada and the U.K. can sustain and build upon our very important relationship. This means businesses will continue to have an unprecedented access to the U.K.'s vibrant economy, which includes 66 million consumers and a $3.68-trillion market. It also means the continuation of lower prices, more choices for Canadian consumers, and a reduction or elimination of customs duties.
Since this agreement is based on CETA, an agreement Canadians are already familiar with, it provides the predictability and stability our businesses need, and have told us they need, as they grapple with the economic effects of the global COVID-19 pandemic.
Once the trade continuity agreement is fully implemented, it will carry forward CETA's tariff elimination on 99% of Canadian products exported to the U.K.; maintain priority market access for Canadian service suppliers, including access to the U.K. government's procurement market, which is estimated to be worth approximately $118 billion Canadian annually; and uphold and preserve CETA's high standard provisions on labour, the protection of the environment and dispute settlement.
I am proud to say that this agreement fully protects our supply management system. In other words, there will be no additional foreign cheeses entering this country if this agreement is ratified.
Critically, this agreement will also continue to give Canadian companies a leg-up on competitors in countries that do not have a free trade agreement with the U.K. These are crucial advantages we can look forward to preserving with one of our most important trading partners once this agreement is in place.
This government knows that Canada's trade relationships are critical in supporting our prosperity through the economic recovery in a post-COVID global landscape. It is important for the government to remain engaged with Canadians throughout the negotiation to understand and address specific interests.
I will reassure my colleagues that the government maintained an open dialogue with businesses over the course of the negotiation of this trade continuity agreement. Prior to and throughout the negotiation process officials engaged with interested businesses through direct consultations. Furthermore, as the trade continuity agreement replicates CETA, it also relies upon the extensive consultations with Canadians that took place throughout the CETA negotiations. Throughout those consultations we received valuable feedback that enabled the government to negotiate with a comprehensive knowledge of Canadian interests and seek an agreement that was of benefit to Canada.
Once ratified, the trade continuity agreement will continue to be in place as we work toward a new bilateral comprehensive free trade agreement with the U.K., which can be best tailored to meet our mutual interests at that time. Input from Canadians will help to ensure those future negotiations are in the best interests of Canada, our future trade agreement is tailored to our relationship with the U.K. and that it will be able to respond to any post-Brexit developments.
This government recognizes the need to encourage businesses to pursue free trade opportunities and to support them in their efforts to do so. This trade continuity agreement maintains crucial ties and preferential trade terms with one of Canada's key trade partners and ensures that Canadian businesses will not face yet another disruption or challenge at this time. Indeed, if this agreement were not put in place, this would be another setback that Canadian businesses frankly cannot afford.
For these agreements to be fully realized, Canadian businesses need to be made aware of them and the benefits they offer. The goal of our ambitious export diversification strategy is to maximize opportunities for Canadians created by our existing trade agreements while pursuing new ones. That means continuing to attract and support Canadian companies doing business with the U.K. through a team Canada approach to trade.
This approach includes Canada's trade toolbox, which is made up of the Trade Commissioner Service network, Export Development Canada, the Business Development Bank of Canada, the Canadian Commercial Corporation and the investing in Canada plan. These organizations are all working together, alongside our provincial and territorial partners, to help Canadian businesses navigate the aftermath of Brexit. They remain committed to continuing to assist Canadian companies, doing business with, and in, the U.K. and the European Union.
Finally, we have heard over and over again from Canadian stakeholders about the importance of maintaining a preferential trading relationship with the U.K. This government wants to ensure that Canadian businesses have the confidence and stability they need to continue to do business with the U.K. We can do that by ensuring that the crucial commercial relationship we have with the U.K. continues to flourish unimpeded. Our government looks to working with all members of Parliament to ratify Bill C-18 in the interest of our economy and Canadian businesses.
I believe I have about a minute or so left, but I do wish to thank our trade negotiators, who, over the last several years, have dealt with very intense negotiations, whether it was completing CETA when we first came into office in 2015; the renegotiation of NAFTA into CUSMA, where our negotiators faced long and intense negotiations with much uncertainty, but were steadfast and came out with a great deal and a great free trade relationship, maintaining stability and predictability with our largest trading partner; or the trade continuity agreement with the United Kingdom. I do wish to thank all those trade negotiators. They are unsung heroes for our country, our businesses and our workers.