I think I would preface my remarks by saying that the B.C. apple industry is a bit unique. It's not that the problems are unique, but there are two things, and I want to build on the base here for a second.
One, we have the agricultural land reserve in the Okanagan. The wine industry and the grape industry have put tremendous pressure on the price of agricultural land for the purposes of grape growing, which, in most cases, is similar to where the apples are right now, to the point where we have European interests buying grape land for $150,000 an acre. I don't care what kind of program you have here in Canada with respect to apples, but you're not going to compete on a world scale with that kind of land price.
The second thing is that we have an initiative called national replant. It's gone a long way for a lot of our producers who are in a position to take out old trees and go with high-density dwarf varieties.
Having said that, in the province of B.C. there's going to continue to be a real political decision that has to be made on where the tree fruit industry is right now in the Okanagan. Do we want to be a food producer or a tourist destination? Right now the scale is tipping towards an agri-tourism type of industry as opposed to being the lowest-cost producer of Elstars in North America.
Thirdly, we've also really felt the effects of China, in terms of being a net importer of apples ten years ago to being a tremendous exporter now and going forward.
I guess my point to you is that I think the solutions in B.C., while they're the same problems experienced nationally, are different in B.C. because of different factors, land cost probably being the primary one. In philosophical terms, do we want to continue to see the apple industry in the Okanagan and for what reason, agri-tourism or production?
I think that as long as the wine industry and the grape industry continue to expand at the rate they are expanding, it's going to be difficult to maintain a productive capacity of apples in the way we've traditionally defined it.