I think one of the solutions is for our dairy farmers, our dairy producers, to be more competitive. Let's not kid ourselves, in the last two years prices went up probably an average of 15% from the farm aspect, and then by the time the consumers were buying it at the retail level you were looking at possibly 20% and 25%. Consequently, that's what it's done. It's really played a hell of a number on our butter consumption and our cheese consumption. So we need to be more competitive. Our prices are going up and consumption is going down. We have to stabilize this. We need to grow this industry, not continue to shrink it. One way to do it is to understand our price structure and how we can be more competitive.
On May 11th, 2006. See this statement in context.