We know when people shop for apples today, they buy three or four at a time. We used to sell them by the bushel. Now, you're putting them in...I know what the containers look like.
I'm totally convinced that it's not a price issue. I said that not only about apples, but other products as well, because we have organic products selling for enormous prices, and not always to the rich people, but to other people too.
So people have made market-buying choices. If government can help you do that, we ought to do it. Certainly starting with the institutions over which we have some buying power and control, we ought to be doing that. I think all of us here want to help you guys, but how do we do it? That's the big question.
On the question of business risk management, could that program work for you guys?