Thank you, Mr. Easter.
On that same point, we did see Canadians rally around the BSE situation and buy more beef than they ever had before. Waving the Canadian flag when it comes to food...they know the quality and the safety and security are there, and a lot of food today is not price point.
If we're going to implement a program such as that, my concern is in our labelling. In this country we've allowed the labelling to be, for lack of a better term, “perverted” to the point that I can buy Argentinian beef, and as soon as I slice it here, it's Canadian. It's a secondary processing. We're going to have to look at the labelling act in order to go forward with those types of recommendations.
Mr. Bellavance for seven minutes, please.