What I find to be the crucial difference is that you know the seed you are buying, how it performs. It's been tested, it's reliable, and you know what you have, and that is crucial for the farmer. That is what is lacking in the design of GURTs technology. It is not reliable.
Of course, research shouldn't be stopped in the laboratories. Greenhouse data is really welcome. Nobody is talking about that. But the illusion that it would offer a farmer a reliable seed and therefore farmers would ask for it because they feel it might benefit them is just not something I can give assurance to. I feel it's not going to be reliable at all--and that's what farmers need.