Our first approach to this was that I brought a guidance counsellor into our dealership and explained that we are not looking for failures in the school system to change tires. We need top-quality, highly trained kids coming out of school, who want to advance.
With the new technology we are dealing with—global positioning systems, auto-steer, the computers that are required, the diagnostic capabilities required of our new apprentices—the level of technology has advanced so far that a lot of the school systems and the people who are guiding the youth don't realize what we are looking for.
Our biggest challenge, which we have started dealing with, is getting education done at that level to get an interest back in it again, a sense that there is a future in agriculture, that there is a future in what we are doing.