The marketing program is wrapping up at the end of this month, and all indications we've had are that it's been very positive both for the producers and people along the value chain.
One of the key things it has done is increase the communication between the processors and the producers and the end-users, the consumers. We're trying to create an industry now that is responding more to market demands and what the end consumer wants.
Right now, as it stands, anything you produce you can sell, because we don't have enough lambs in the country. We're refocusing producers into ensuring they're meeting what the consumers are looking for, and it's working very well so far, although it's still in the very early stages of implementation.