I'll take the first run at that.
I think the opportunity for businesses to do well is the best when the marketplace is the best. If you know the revenues you can get when you have a viable level of revenue that you can extract from the sale of a certain type of product, if you know what the costs of production are going to be, and if those factors can be managed in the context of a market that is mature and stable, it is the ideal world.
We know Canada is not the only game in town. We have to compete with everyone else when offering products to the market and suffering changes in respect to the climate.
Australia is going to potentially have 60% less wheat on the market than they have had in past years. What does that do? For our farmers here, it offers an opportunity under these circumstances, but I think it's a pretty bittersweet kind of opportunity.
I guess the bottom line is that I don't believe organizations can really put into place programs that can foresee all of those factors, protect the industry, and create total stability.
I think we have to accept that, as has been the course over time, the marketplace will have swings and it will have cycles. We have to find ways to support industry through those, but I don't think there's too much that can really be done. Nobody has enough money to dampen the cycle to zero.