We need institutional buying programs as a good starting point, because that sets the example. Buy Canadian, buy local, buy quality, buy for food safety.
We need to use the Canada brand. If we're going to use that, put some credibility around it. Put limits on what the Canadian content should be. If it's a processed product, it should have a high concentration of Canadian ingredients to be able to use the Canada brand. Let's use it domestically, because the marketing strength starts at home.