I was suggesting that we get a couple of folks up there who would be considered PR or extension people who could go out and be the catalysts between the researcher and the producer.
The individuals who are locked up in the institution are dying to talk to us. These researchers are wonderful people. They have knowledge and they're quite willing to share it. We work with them. As the cherry growers, we pump about $40,000 a year into research for these individuals. They're great folks, but it's just the system.