Yes, and that's a fair comment. I fully acknowledge that and recognize it, but as I say, as far as we as Canadian consumers should be concerned, the issue becomes the health and safety issue, and that's basically where I'm coming from when I talk about the country of origin. Then we can track it.
If you say it's a product of Canada, when it's changed and it actually was grown in Thailand or China or wherever it happens to be, and you have a safety problem, they look at the label, and it says, “product of Canada”. It never even came from Canada. So that's the issue in our mind.