I was part of some of the initial discussions and research, and definitely what was discussed by industry and what came out were two entirely different things. I've expressed this before and I think it's a fair statement. But it doesn't mean we can't start again under your chairmanship and carry forward.
You asked a question about value-added and distinct value to producers. That's a very good question, because in the beef industry, primary producers used to have 25% of the beef dollar about 15 years ago; they now have under 8%, and a fed cattle producer only has 16.8% of the whole beef dollar. What we've seen is a fundamental shift away from the primary producer, from the processor—which is even tighter, which is even a smaller margin—and have seen the majority of the value of the food dollar end up in retail. If we really did want to talk about this seriously, James, we would have to look at how we're handling—we don't have a real wholesale industry anymore—the retail end of things.
As to the next generation of farmers and urban participants, again I go back to some of my key points, where I talked about education—I can't drive this home enough—the sharing of information, this getting engaged. I like to see urban kids involved in agriculture: they don't come with any baggage. They look at it in a new way and from a consumer's perspective, and at the end of the day, they're who we're here to serve.
Those are just some brief comments.