I guess one of the terms that struck me was commodity selling. I think there is merit in the discussion of having enabling policy on the federal level to access high-population markets that are beyond the North American standard and get more into a demand pull rather a supply push. What we do is produce a lot of commodities here and then we go out there and say, “We've produced this. Why don't you buy it?”, instead of establishing that demand pull.
On the biotech, as my learned friend to the left has said, one of the things that we lack.... Where's the advantage to the farmer, I believe, Alex, was one of your questions. We have to help the farmer understand the benefit of commercializing the product beyond the commodity, as an example, or giving him some tools or some access to that technology transfer, because until we do, we just don't have an appreciation of the benefit to me as the producer.