It's a very interesting topic that both Richard and Roger have addressed this morning.
This committee addressed the CWD issue when we travelled to Manitoba a year or two ago.
Would you not agree there is a lot of outside pressure on your industry both from wildlife and management branches in the provinces and from the beef industry or this industry? There are people within those industries and government agencies who want your industry shut down. I know that. I think you would probably not want to admit it this morning, but I would suggest that you recognize it. There's a lot of pressure from those agencies. They would prefer you weren't in the business.
Having said that, I think it's important to recognize there may be a way, because the product is accessible and the product is allowed outside this country. Can you briefly explain to this committee how we can address this to allow the product to go from $15 a pound to $100 or whatever it was worth before? What can we do to address it?
Given that we allow the product to go out, the problem is getting the right price for it and bypassing agencies that make up the difference. Can you quickly explain to us how we can do it?