I guess when we talk about recognition with our industry, it's basically that before we ended up having the CWD, we didn't need any help from CFIA or anybody. Our industry was growing, and growing fast, and it was promoted by the federal government as a way to diversify. Now that we've run into the disease problem, what we need is CFIA or federal policies to endorse our industry back again, to give us confidence, to give Korea confidence that we've managed the disease problem well, that we have it under control, just like BSE, so that the borders can be opened back into the markets, into Korea, into China.
New Zealand has a very healthy market, into the meat market and the antler market. They deal strictly with Korea or China. Today, the product is selling for $140 to $150 a kilogram, which relates to about $70 a pound. We were at that price six years ago, and higher, because our Canadian product is superior to New Zealand's because of our growing season here—“northern vigour” is what they call it—the same as Siberia, in Russia.
This is what we need. We need the federal government to open those doors again that were closed on us. If they're opened again, we will survive on our own.