I appreciate that question, because promotion and development are the kinds of things we want to be talking about. Unfortunately, we can get caught up in problems with recognition and risk management. What we're interested in is development, and the development of cellulosic ethanol technology holds great promise for the fibre portion of the alfalfa plant.
The big talking point right now in the U.S. is switchgrass, but that's because alfalfa, as a forage crop, although it has a large acreage in the U.S. and in Canada, is not as much on the radar in the U.S. because it competes with corn.
One of the big developmental initiatives we're working on now is an interprovincial initiative. Saskatchewan, Alberta, and Manitoba alfalfa seed grower groups have begun what we're calling the Canadian alfalfa insight committee. Our mandate there is to get as much alfalfa going into the ground to feed as much of the Canadian and U.S. forage industry as possible. But we do see further things down the road, not only the development of cellulosic ethanol, but also the use of alfalfa as a platform for the production of pharmaceutical and nutraceutical ingredients and those types of things.
The thing is that right now, we have to go through a cycle. Cellulosic ethanol is a procedure that's being developed in the laboratory. It's very successful in the laboratory. It has yet to be commercialized, and that is happening right now, but we definitely see value added to our crop in that area.