No. We don't work with the blueberry growers. In fact, probably 90% of the cranberries available in grocery stores, which is where most people purchase cranberries in Atlantic Canada, have been processed in the U.S. And that includes every bottle of private label juice and every bottle of Ocean Spray juice, which is 85% of the cranberry market right there. As growers, we're selling our product out to other areas to process, generally, and then what we're doing is buying back the finished goods from another area for our market. That is the problem.
The problem, the way I see it, is related to where the money goes. So little of the cost of a bottle of juice ends up in the grower's hands and so much of it is in between. The agricultural policies look at how this grower keeps himself alive, but really, this is where our business is going. We have to drive towards getting more of that market share.
The blueberry growers are starting to realize this. They started years ago. I know a little bit about their policies, but not a lot. They are working towards selling blueberries as a premium ingredient, and that marketing plan has worked very well. They sell across North America. Cranberry growers, we don't do that. We sell to a few buyers. I could name the four or five major buyers in North America. All the cranberries basically go through those markets—this is as an industry—and they come back processed. The processors make the money, the retailers make the money, and the growers don't.