I think Mark can also comment on this. We had a brief discussion about price floors. It was actually his idea to bring it into the presentation on how we're going to develop business risk management.
Price floors are more of a guarantee for producers. They are developing that gap between the retail level and the producers. For example, why do you see pork in the stores for $2 a pound when we're only getting 20ยข of that share? Where is the money going in the middle? How come the money is not getting back to the farmers? You can look on Google; Loblaws is coming off its fourth richest year, and farmers are coming off their four worst. How can we figure out why this is?
Especially, I want to emphasize that we need to have a price. If hog farmers not getting $1.50 for their product, then they're not even meeting cost.