I think we can do the same thing with markets and food security on a global scale by identifying Canadian product as Canadian product and the highest-quality food in the world. I've worked with people in the United States before. When we were in dairy, we exported dairy products there, before the WTO said we couldn't do that anymore. The reason we could do that is that we had a high-quality product. We sold it at above the Canadian price into the U.S. because we had a high-quality product, we had a consistent supply. In any market, any place in the world, pretty well, if you can give them a high-quality product and a consistent supply, you can get a little more margin out of that.
On April 24th, 2007. See this statement in context.