I did my master's thesis on rapeseed, when it was rapeseed. What they did to canola was take all the good agronomy, took the bad stuff out of it, and left the mustards alone. Now they're just going back—The Saskatoon program with Ag Canada is doing phenomenal leaps and bounds in putting the good agronomy back into the mustard, in the high-erucic types, for an industrial oil. They're coming, but—
That's our opportunity, if you talk about niche marketing. Western Canada will not want to contaminate its delivery stream with non-food or industrial oilseeds, so there's a real opportunity for somewhere east of Manitoba to start picking up on an industrial oil product based on our fine technology, and maybe we can contribute to this income at the farm gate.