We've been rather fortunate over the last couple of years with government support, both provincially and federally under the BOPI. I think the risk that we see is twofold on this project. Ag Canada is centralizing all of its research to national institutions, so all of the expertise is essentially in western Canada. This is a big country, and it's hard to get some of the intimate details of making it happen.
The other thing is that we have a small market, as those of you who are familiar with our geography know. But we do have collectively a significant market in Atlantic Canada, so we do feel that perhaps the biggest thing is that we're dangerously close to competing with ourselves. With a little plant in Prince Edward Island and another little plant in northwestern New Brunswick and maybe something else in Nova Scotia, we end up dividing a small pie in three. We don't have the economics.
Our biggest challenge, though, is actually the U.S. blenders credit, the subsidy they're putting on ethanol and biodiesel. On biodiesel, that translates into a 26¢-a-litre subsidy. So product from the United States, out of New York, can be landed into Woodstock, New Brunswick, for 68¢ a litre—last week. At the same time, the German subsidies, the European subsidies, are shoving the price of canola and everything up. So we're caught with a high-value raw product going in, U.S. blenders credit subsidy sitting right on the border beside us, and the rumour is that there's going to be a 100-million-litre plant built in Holton, Maine. Those are our bigger challenges.
Finally, Mr. Chair, I want to allude to something we mentioned here, the PFRA. It's a program that started back in the 1930s in western Canada. It pumps a lot of money into those provinces. There have been some initiatives with PFRA into New Brunswick in the last few years, but really, in terms of programs or funding, it's a good point for this committee to receive that a similar program that is green would be a big factor in the potato industry and other industries here in Atlantic Canada. Maybe, Mr. Chair, we should look at that sometime. It's a program that gets annual funding, a big amount of funding. Maybe, Vince, in the potato area of Grand Falls, you do have some initiatives from PFRA?