The success of that so-called integrated corporation or corporate structure is—Whether it's a company or a cooperative doesn't really matter; it's just a legal term. The principle is that somebody has to seek investment, and if you have investor confidence in what you're doing yourself, all the way from the producer—
If you're just selling it as a producer and are trying to get your 10% or 15% margin there, then you turn it over to a processor who is trying to get the same amount, and then to a distributor, and then a retailer, right through the chain, ultimately, yes, you're probably sacrificing. But what you might sacrifice as a producer, you stand to pick up at the next level of the chain. That's really the model we're trying to use—well, that we'll have to use—to remain—