On the selling to the public or the concept of farming, I think Justin hit it very well in saying that we as an industry and government have to educate the Canadian consumer as to where our food supply comes from, our food sovereignty of this country. Any country that depends on an outside source to feed its country is really putting itself at risk. So we have to make sure people are aware that they should value food security.
An initiative for that would be a program to get the next generation on the farm, like a young farmer program, whether it be interest loans or whatever. But I think that's how you can portray it to the consumers, as a way to garner food security.