Yes, I'll talk about that a bit.
We've established two groups in Canada and the United States that are called United Potato Growers. It started with the U.S. group, United Potato Growers of America. United Potato Growers of Canada quickly followed them. We were established last year. We have every major potato grower in the area as a member. The U.S. has most of the major growing areas, but not all. We have a memo of understanding with them, and we work closely—weekly conference calls, for example. Mostly we want to try to find some order in the market. It was the whole idea of maybe bringing back some regulation, bringing the supply of potatoes in line with the demand.
We were forced to be where we are today because of the sorry state of affairs. It was basically the last man standing; everybody was undercutting everyone else. We've seen a drop in demand, for table potatoes especially. We don't see that same drop for processed potatoes, but the growers don't see the revenues from the value-added part. The united effort has been focused mostly on table potatoes, although we are working with all the process growers as well. There has been a new arm formed for seed potato growers. It's an exciting new group—two groups that have formed and are working closely together. We're just getting both groups staffed and running.
We're concerned because we see what's happening with the Canadian Wheat Board and the pressure on supply-managed commodities. And here we are in potatoes, trying to maybe become a more supply-managed commodity, recognizing that it's the only way we're going to survive.