It has been pointed out before that one of the best ways to manage risk is to have some diversification. When a program like CAIS effectively favours people who have only a single product and discriminates against people who have multiple lines of business, we're not sending the right message. We're not being consistent. We're asking farmers to be responsible and to manage their risk, but then creating a program that gives them the incentive to not manage it.
My last question is to Mr. Proulx. You were talking about “buy local”—buying local food, eating local food, and trying to encourage consumers with a consumer awareness program to buy more local food. I also think this is a way to manage risk by making a more direct connection between a producer and their consumer and not be selling into an international market all the time, where the price is entirely out of your control.
Do you think for farmers in this region that it is a good risk management strategy, to try to make a better connection with their end-consumer as opposed to producing commodities that are sold at international market prices?