When you look at the situation, we have 140 different breeds in Canada, so that is the first concern. Besides, we are not promoting a unique way to produce lamb, we're promoting a financially viable way to produce lamb, and it has to be with respect for the breeders'
strengths and weaknesses,
and it has to be produced with respect to the local possibilities.
Regarding genetics, what we are trying to sell is that you need to breed to get a higher average daily gain, and that's one point. We are also adding ultrasound measurements of back fat and loin measurements to reduce the back fat on lamb, which was a bit of a problem over past years because consumers thought it was a little bit too fatty. It's a problem for our industry, but we're working on that.