I'm going to speak on behalf of the fruit and vegetable industry. Our situation is considerably different from that of the grains sector, which is more commodity based.
One of the things we need to do in this country is promote our own. We need to be able to differentiate ourselves. Quite frankly, if you go to the store and buy a head of lettuce, do you really know where it's from? Does it look any different? They're the same. What does the consumer do? He buys according to his pocketbook.
We must create the value. Is that value in our environmental stewardship? Is it in a secure food system? What is that value? If we don't do it, we're not going to have a food system in this country, because we cannot, as growers--and I don't give a damn what commodity it is--continue to keep lowering the price for the benefit of the consumer.