Geri's comment said 1971 to 1973, and I was going to say the early seventies—not that I'm so old as to remember it, but I hear that. But the seventies were good.
It wasn't just trade, either. I mentioned earlier global trading. You didn't worry, if it was grain production in Brazil or whatever, about the subsidization. I became involved in the grape industry in the early 1980s. That was the first time I'd ever heard about subsidies. It was happening in Europe, and happening to a large degree in the wine industry. It had a very negative impact on the farmers here in this country.
The logistics of transporting fruit or vegetables has changed. When I was a kid, when I was in university, proximity to market meant everything. Today it doesn't. We need to find something else to replace that, and that's where differentiation comes in.
The seventies were good years.