I did a radio interview a while ago, and the interviewer said, “Why should we continue to invest in agriculture if our farmers aren't competitive?” I said the problem isn't that our farmers aren't competitive. We have some of the most competitive farmers in the world. The problem is that we don't have competitive policy, and there are some other countries that are out-competing us in agricultural policy.
This is why we talk in our strategic growth pillar about market intelligence, market development, and innovation centres across Canada, so our farmers can be on the leading edge of technology. If we don't do that, if we decide to be complacent about it, we will lose our competiveness. So we have to move as fast as we can and look for opportunities to remain competitive.