I think that's very good news, the story you told us about your nephew, because that's exactly what we're hoping for, that retail loyalty.
The other thing I want to mention is that the success of the on-farm food safety programs and environmental programs is contingent on industry leadership. Farmers, I believe, have gone down the road of on-farm food safety programs because they haven't felt that it was something departments were imposing on them or that governments were imposing on them. It's been initiated by industry leadership, and we believe, for its continued success, it should stay that way.
To very quickly close, this has to do with retail loyalty. I spoke with a representative of a very large retail company awhile ago who said they would never again buy a product from a farmer who didn't have an on-farm food safety program in Canada and yet, in the same breath, said they import 80% of what they sell. That's what we need to change.