You said that farmers say they're good at what they do, and that's very, very true. I think we have some very distinct advantages here within Canadian agriculture that a lot of other countries don't have. Our farmers are very well educated. We also have a huge infrastructure in Canada that not everywhere else in the world has, which can accommodate types of innovation. For example, we have grain bins on all the farms. Most farmers would have a wide range of grain bins. We have our elevator system, commercial handling set up to handle products very specifically, inspection systems to ensure the purity of what's going through those systems--and those are natural advantages that a lot of other countries don't have. For example, if you farm in Australia, a lot of farms don't even have grain bins. Everything goes into one bulk pile.
So when we're talking about why innovation and do we need to keep moving ahead, I think we do, because if we don't go in that direction, we risk going back, as Justin said, into just producing commodities, and then you're competing with everyone in the world to be the lowest-cost producer of whatever commodity it is.
With the innovation, and again, going back to the infrastructure we have and the education that farmers have, I think we can produce niche market products that can command a premium so that we move off just the reliance on being the lowest-cost producer in the world.
That's where I see innovation going. Whether it's in specific food products, perhaps a wheat for celiac disease, or whether it's some of the bioproducts, I think we keep moving ahead, because we're naturally suited to take advantage of that.