I have a very short answer: tax policy, tax policy, tax policy. What instruments does the federal government have at its disposal? It has public education, so it can create some market demand by educating people about ethanol; it has its own procurement, through its own vehicle fleet and buildings and that sort of thing; and it has tax policy.
How did we create a small- and medium-cap oil and gas industry in Saskatchewan and Alberta? It was through flow-through shares to passive investors. Finance hated it then and they hate it now, so the problem isn't with the politicians in this room. The problem is with getting the system to actually deliver on the government's policy objectives, and the biggest single instrument the federal government has is tax policy.
How did we create a wind energy industry in this country? It was by flow-through shares for passive investors. Finance hated it then and they hate it now, but guess what? Suddenly wind farms are going up in Quebec and Alberta and everywhere else. The same thing is true of.... That's the only instrument you've got: tax policy.