I'm equally sure.
The other item is the advertising campaign, a total of $4.5 million aimed at increasing Canadians' awareness of consumer product and food recalls. It will also point Canadians to the website.
We all know that there are a significant number of Canadians, particularly in rural areas, who have no acquaintanceship with websites. I appreciate that number is declining, but there are still a number of Canadians who can be pointed at a thousand websites and it helps them not at all. What proactive steps are being taken to ensure that all Canadians, particularly seniors, are made aware of the food recall?