As grain prices go up due to the demand for grain going up, the natural response of farmers is to increase acreage. In the case of the European Union, we've seen the 10% set-aside being set aside and they are now cropping all land. The U.S. has taken quite a bit of their land. I think 7% of their conservation reserve program is back into agricultural production.
All this increases the demand for fertilizer. As I mentioned, 90% of the demand growth is in developing countries. Brazil is forecasting an increase in fertilizer consumption of 25% by 2016 to 30 million tonnes of fertilizer. Now, that compares to Canada's total fertilizer consumption of five million tonnes. So Brazil's increase is going to be more than Canada's total fertilizer consumption.