Well, because we are in the marketplace and we are fighting for market share for our product. Canada needs to meet its own domestic requirements, and we need to export product in a world where there are other countries trying to sell to the same customers. We have to have the best product with the best qualities. We have to communicate that to customers so we can bring the highest returns to producers and increase market share if and when possible. We have been doing that and we need to continue to do that, because it impacts the bottom line of producers and it determines to a large degree whether or not the industry is profitable.
On March 13th, 2008. See this statement in context.